• Visit
  • Exhibitions & Events
  • The Collection
  • Learn & Connect
  • Support Us
  • About
  • Shop
  • Phillips@THEARC
Become a Member

Main menu

Skip to content

Tag Archives: institutional identity

Post navigation

Introducing Our New Look

Posted on November 4, 2014 by Experiment Station

logo_color_lockedup

We’re excited to unveil a fresh new look for The Phillips Collection! The museum’s new visual identity pays homage to our rich legacy while keeping an eye toward the future and the promise it holds. We feel this aesthetic better illustrates our values, goals, and strengths as a curious, connected, and personal institution. Here’s a little bit about the process:

THE DESIGN FIRM
The Phillips worked with the St. Louis-based, award-winning creative firm TOKY Branding + Design for a year to develop its new visual identity.

THE LOGO
The new logo reflects the ahistorical nature of our collection and renowned exhibition style. The vertical lines emulate our commitment to connectedness—to creating visual conversations between works on paper, paintings, and sculpture—and to encouraging personal experiences with visual arts of different centuries and different countries, as well as a diverse array of music.

Color inspiration slide

The logo draws its color palette from some of the museum’s most well-known masterpieces

THE COLOR PALETTE
Duncan Phillips was fascinated by bold color, and we wanted to reflect this love in our new visual identity. The new logo’s palette draws 15 individual colors from some the museum’s most well-known masterworks, including Renoir’s Luncheon of the Boating Party, Rothko’s Orange and Red on Red, and Jacob Lawrence’s The Migration Series, Panel No. 1.

THE (PIVOTAL) TIMING
This new identity is unveiled just as the Phillips prepares to celebrate several milestones in our history, such as the 5th anniversary of the Intersections contemporary art program (2015), the 75th year of the museum’s Sunday Concerts series (2015-2016 season), and The Phillips Collection’s Centennial Celebration (2021).

Posted in Experiment Station | Tagged brand identity, branding, color saturation, institutional identity, museum design, new logo, rebranding | 2 Comments |

Post navigation

A blog from The Phillips Collection in Washington, DC, America's first museum of Modern Art

Recent Posts

  • The Phillips Collection Salutes Pride: The Spirit of Belonging
  • Ellsworth Kelly Centennial Celebration: Visit to Spencertown
  • The Place of the Arts in Times of War: Civil Responsibilities of The Phillips Collection during WWII
  • Artist and Community as Poet
  • Meet Our Spring 2023 Interns
  • A Sculpture Changes Over Time
  • In the Studio with Mimi Herbert
  • Pour, Tear, Carve: The Possibilities of Metal
  • Pour, Tear, Carve: The Possibilities of Paper
  • Q&A with Jonathan P. Binstock

Categories

  • 90 Years of New
  • Art Activities
  • Collection
  • Conservation Studio
  • Director's Desk
  • Education & Community Engagement
  • Exhibitions
  • Experiment Station
  • From the Center
  • Intersections
  • People & Community
  • Phillips Flashback
  • Phillips Music
About the Illustrator
The Phillips Collection
  • Phillips@THEARC
  • Blog
  • Press
  • Rentals
  • Contact Us
  • Opportunities
  • Sign-up for e-news
  • Donate Now

©2023 The Phillips Collection, 1600 21st Street, NW, Washington, DC

  • Privacy Policy
  • Terms of Use
  • Image Credits
  • Image Licensing