Marketing and Communications In-Depth

Marketing and Communications Intern Chloe Akazawa details her work during her spring 20222 paid internship.

As the Marketing and Communications intern at The Phillips Collection, I gained experience in social media management, community engagement, and survey evaluation.

I drafted social copy for the museum’s social media platforms, where I learned how to research, edit, and create engaging content in concise ways. I created posts for upcoming events such as the weekly virtual meditations and music concerts. For posts about artists’ birthdays and special holidays, I searched the collection for works that related to these themes. My favorite posts I created were for Joan Mitchell’s birthday and Earth Day.

Sample social media posts drafted by Chloe

I also compiled a database of local businesses and organizations for future community engagement. The Phillips offers many programs related to music, health, education, and nature; thus, I researched related organizations and compiled the contact information of 175 embassies, wellness centers, educational programs, music organizations, and environmental organizations located near the Phillips. This document can be used to promote upcoming exhibitions and events and to build long-lasting relationships between the museum and the surrounding community.

Another long-term project was the evaluation of The Phillips Collection’s “Pay What You Wish” ticket (offered and the top of every hour). I analyzed visitor survey responses to better understand the current state of the special promotion. This ticket offering was launched in March 2021 to celebrate the centennial. I worked with colleagues in Marketing and Communications, Admissions, Operations, and Visitor Services to understand the full scope of the promotion from different departments. In the beginning of my research, I focused on the initial goals of the ticket: if these goals are being fulfilled, and how we can make the promotion better. I scoped out peer institutions with similar promotions and compared how the Phillips marketed and described their ticket to the public. Karina Gaytan (one of our Sherman Fairchild Fellows) provided me with visitor experience survey responses from February through March 2022. These surveys are sent to visitors after their visit and reveal information about how they heard about the Pay-What-You-Wish ticket as well as other demographics such as age, ethnicity, region, and gender. I compiled this information and created graph visualizations of what I found, presenting this to the Marketing and Communications team. My evaluation helped the department brainstorm strategies to raise awareness to more audiences. With the help of the Web Manager, we made changes to the museum’s website to make the ticket offering more visible online.

Graphics breaking down the demographics of Pay-What-You-Wish visitors

Overall, my internship at The Phillips Collection showed me many facets of Marketing and Communications, and I learned valuable skills that I will use in my future museum career.

Meet Our Spring Interns: Emily, Gabriela, Adriana, Jason

Our spring 2022 interns reflect on the projects they’ve been working on and what they’ve learned during their time at The Phillips Collection.

Emily Roberson, American University

“My name is Emily Roberson and I am the Curatorial Intern. My main project has been researching female artists from the Harlem Renaissance. I’ve really enjoyed visiting institutions in Washington, DC, to conduct primary and secondary source research. Many of the artists I’m studying have received very little scholarly attention, so it’s exciting to be working on a project that will really contribute to the conversation about their lives and work. I’m a second-year art history master’s student at American University, and my research specialization is 18th- and 19th-century European art. I’m especially interested in feminist approaches to art history and studying under-researched artists. I moved to Washington, DC, during the pandemic, so I still feel like I have a lot of the city to explore, but I keep returning to the Phillips because the increasing focus on under-represented artists is refreshing and inspiring to me. I also really value the emphasis on transcultural and diachronic exhibitions that connect modern and contemporary artists in creative ways.”

Gabriela Sepulveda Maiz, George Washington University

“Hi! My name is Gabriela Sepulveda and I’m the Community Engagement Intern. I’m originally from Puerto Rico, and moved to DC in August 2020 for my master’s in Museum Studies at George Washington University. I love birdwatching, running, hiking, and dancing. I’m interested in moving museums toward deeper and more meaningful engagement with their surrounding communities. As the Community Engagement Intern, I create, develop, and design the wellness kits we distribute to the community. It’s been an intellectually enriching process and I’ve been honored to meet and interact with the community directly.”

Adriana Vergara, George Washington University

“I am Adriana Vergara, a graduating senior at The George Washington University, minoring in Italian and majoring in art history. This spring, I have been working as the Contemporary Art Conservation intern under the mentorship of Associate Conservator Patricia Favero. During my internship I created documentation for the time-based media works in the collection. Specifically, I chose to focus on the work Transfigured Night by John Akomfrah because I had the opportunity to see it on display at The Phillips Collection last spring and I wanted to learn more about the work and aid in its conservation. Throughout this internship I learned that the museum is truly a collaborative environment, and that each department is eager to help the others succeed. This internship has also pushed me to think more deeply about what characteristics are most important to an artwork’s identity and it has allowed me to better understand the complexities of conserving time-based media. As an aspiring conservator, this has truly been an invaluable experience for me.”

Jason Rosenberg, George Washington University

“I’m Jason Rosenberg and I am originally from South Florida. I am currently an undergraduate at The George Washington University majoring in art history and political communication. In addition to art, I also enjoy spending my time singing in GW’s a cappella group “Sons of Pitch,” riding on my school’s equestrian team, and developing film in the darkroom photo lab. This past spring, I’ve had the absolute privilege of interning in the Curatorial Department with my mentor, Vesela Sretenovic. Throughout this process, I’ve experienced the opening of an exhibition, meet local artists, learned more about the grant-funding process, delved into copyright law within fine art, and gained first-hand understanding of how a museum operates—with a special focus on the pivotal role curators play. Work I’ve done has included: writing and publishing blog posts, researching artist foundation profiles for potential funding, attending staff meetings, drafting email templates for derivative copyright permissions, and sorting through library collections. My mentor and all the staff I’ve met at the Phillips have illuminated a whole other side of the art world that I’ve never had access to. I know this opportunity will have a lasting impact as I continue my studies in graduate school and prepare for an exciting career in art law down the line. Thank you!”

Meet Our Spring Interns: Chloe, Julia, Daniel, Elizabeth

Our spring 2022 interns reflect on the projects they’ve been working on and what they’ve learned during their time at The Phillips Collection.

Chloe Akazawa, Georgetown University

“I’m Chloe Akazawa and I’m currently completing my master’s degree at Georgetown University in Art and Museum Studies. I’m grateful to have been part of The Phillips Collection’s Marketing and Communications department this semester. Throughout my internship, I drafted social media posts to promote upcoming events and created a master document of community organizations for future partnerships. My main project focused on the Pay-What-You-Wish ticket (offered at the top of ever hour), where I analyzed and compiled visitor survey data in order to better market this promotion. Overall, this internship has shown me the many facets of Marketing and Communications in the museum field, and I have gained so much valuable advice and insight from my colleagues that I will take with me in my future endeavors.”

Julia Hub, American University

“My name is Julia Hub, and I graduated in December from American University, where I majored in Art History and minored in International Studies. As the Education and Community Engagement intern this spring, I’ve had the chance to work on a variety of really interesting projects that have taught me a great deal about the arts, museum work, and museum communities! The main projects I have been working on have been a gallery observation project and the drafting of gallery aids to enrich audience participation with artworks. For the past month, I have been observing visitor behaviors and tendencies as they visit the Picasso: Painting the Blue Period exhibition. For example, I look at how long visitors look at paintings, read text, or converse with their fellow visitors. This information will then be used to understand how people engage with exhibits and what improvements can be made. I’ve also been creating audio stops for multiple works throughout the collection that offer information and guidance for visitors to immerse themselves more deeply with the art. Both projects have taught me about the importance of understanding how people interact with art in the galleries and how to work to improve their experiences!”

Daniel Muljono, University of California, San Diego

“Hello! I’m Daniel Muljono, a recent graduate of University of California, San Diego. As a cognitive science major specializing in design and interaction, I feel right at home with the Digital Experience department. My main hobby is typically drumming, but since I currently don’t have a drum set, you might see me air drumming in my room. I’m from Indonesia and I’ve always loved it there, especially our culture and traditions. Batik is our national clothing ‘artstyle’ and we proudly wear it for any formal occasion, from weddings to business meetings. Indonesia’s traditions can be summarized into bhineka tunggal ika which translates to ‘unity in diversity,’ and I proudly say that our diversity in cultures, religions, and cuisine gracefully represent this traditional value. Throughout my time at The Phillips Collection, I’ve worked on two main projects: a gamification project (using elements of game playing to encourage engagement) and a museum experience proposal. For my gamification project, I created a game that could create a jigsaw puzzle out of any given image. The puzzle was created through Unity, meaning that it’ll be easy to implement on any hardware (phones, tablets, or computers). The second project was a proposal to improve the museum experience through digital interactive means. This proposal was made after thorough research, museum visits, and interviews with different museum sectors.”

Elizabeth Palumbo, George Washington University

“​My name is Elizabeth Palumbo, and I am the Director’s Office intern this spring. I’m a junior at George Washington University studying International Affairs with a concentration in Contemporary Cultures and Societies and a minor in French. Some of my interests are travel, photography, walking, and rock climbing. I chose to intern at The Phillips Collection because it offers a different experience with art than many museums in Washington, DC. I also love that The Phillips Collection has programs focused on music, wellness, and community engagement! During my time at the Phillips, I have compiled art gallery exhibition lists, done artist research, and written one-liners for the museum’s annual gala. The internship has confirmed that I’d like to continue working in museums and has taught me a great deal about how they operate. I have learned about the role of trustees, how different departments work together, and the museum’s relationship with members and artists. I have also learned about and admire how The Phillips Collection is committed to diversity, inclusion, and community engagement. It is constantly evolving, which encourages the staff, trustees, and artwork displayed to be flexible and adapt to the needs of the community.”